Once you have Found and Won customers, it's time to Keep them.
This part of the formula relates to building a systematic process to drive customer acquisition as well as empower your team to achieve high customer retention rates. The number one expense in your business besides people is your cost of acquiring a new customer.
Through a relationship driven system you have the opportunity of reducing this cost through the power of customer retention leading to referrals and repeat business.
Customer relationship management is one of the most overlooked aspect of building strong foundations in any business. It is not common for business owners to mistake Excel spreadsheets, email software, a booking system or an access database for a customer relationship management system - none of these tools were developed to serve as a CRM system that can empower your team to develop stronger customer relationships and achieve significant business success.
The diagram below illustrates how the basis of significance is found right in the heart of building relationships.
